Full Job Description
Position: Digital Content Strategist
Company: Innovation Tech Solutions
Location: Orono, Maine
At Innovation Tech Solutions, we believe in harnessing the power of technology to innovate and inspire. As a top-tier player in the tech industry, we are committed to delivering exceptional digital solutions that enhance user experiences and drive success for our clients. We are excited to announce an opening for a Digital Content Strategist at our Orono office, where you will have the opportunity to shape our content vision and strategy.
Your Role:
As our Digital Content Strategist, you will spearhead the planning and implementation of digital content strategies that align with our business goals. Collaborating closely with cross-functional teams, including marketing, design, and development, you will create engaging, high-quality content that resonates with our target audience. Your analytical approach will drive content performance and ensure our messaging effectively communicates our brand’s value.
Key Responsibilities:
- Develop and execute comprehensive digital content strategies to enhance brand visibility and engagement.
- Conduct thorough market research to identify trends, audience preferences, and competitive landscapes.
- Collaborate with the marketing team to align content efforts with overarching branding and marketing campaigns.
- Create engaging and shareable content for various digital platforms, including blogs, social media, websites, and email newsletters.
- Optimize content for search engines (SEO) to enhance online presence and organic traffic.
- Monitor and analyze performance metrics of digital content, providing actionable insights to improve future strategies.
- Stay updated on industry trends and best practices in digital content creation and marketing technologies.
- Facilitate brainstorming sessions to generate innovative content ideas that align with our brand voice and mission.
- Manage project timelines and deliverables to ensure timely execution of digital content initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or a similar role.
- Strong understanding of SEO principles and digital analytics tools, such as Google Analytics.
- Proven ability to create compelling content that engages audiences and drives conversions.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Experience with content management systems (CMS) and social media platforms.
- Creative thinker with the ability to collaborate effectively with diverse teams.
- Strong organizational skills and a proactive approach to project management.
Why Join Us?
At Innovation Tech Solutions, we foster a collaborative, inclusive workplace culture that empowers our employees to express their creativity and innovation. Here are some reasons why you should consider joining our team:
- Competitive Salary & Benefits: Enjoy a competitive salary package along with comprehensive health, dental, and vision benefits.
- Professional Development: We invest in your growth by providing access to training, workshops, and mentorship programs.
- Work-Life Balance: We value your time and well-being, offering flexible work hours and remote work opportunities.
- Impactful Work: Contribute to projects that make a genuine difference in the lives of our users and clients.
- Community Engagement: Be part of a company that actively participates in local community initiatives and charitable events in Orono and beyond.
About Orono, Maine:
Orono is a vibrant and diverse town known for its scenic beauty and rich history. Situated near the Penobscot River, Orono offers a blend of suburban comfort and urban accessibility, making it an ideal location for both nature lovers and professionals. With its thriving cultural scene, outdoor recreational opportunities, and proximity to the University of Maine, Orono not only provides a wonderful living environment but also a strong community spirit.
How to Apply:
If you are passionate about digital content and eager to contribute to a dynamic team, we want to hear from you! Please submit your resume, cover letter, and a portfolio showcasing your content work. Highlight how your skills align with the role of Digital Content Strategist and your vision for content strategy in a dynamic tech environment.
Join us at Innovation Tech Solutions, where your ideas matter, and every day brings new opportunities to innovate and inspire!